Why endorse your Brand?
The Asthma Allergy Nordic label gives your brand a strong boost and helps the consumer make a good choice in the store. The number of people who desire products without allergens or irritants is ever growing. The reasons are many; they may have an allergy or hypersensitivity to certain substances – or they want to avoid developing one. But there is also a large group of consumers who simply want to make a sound choice for themselves and their children.
What is Asthma Allergy Nordic?
A new product label developed by the Nordic asthma and allergy organisations in Denmark, Norway and Sweden. Our organisations have a long history of, and great experience in, working with asthma, allergy and other hypersensitivity. We review products and provide members and other consumers with recommended products. With this united label we have consolidated our knowledge, experience and expertise to meet the growing need for consumer guidance and to offer brand owners an international label.
Increasing demand for gentle products
The Asthma Allergy Nordic label represents the high Nordic standards that are known and appreciated around the globe. As new chemicals and scientific breakthroughs constantly affect the manufacturing industry, it is hard for the general public to determine the standard of a product. By reviewing and endorsing your product within the Asthma Allergy Nordic label you can influence the customers buying process, and meet the market demands.
In the transition period the three countries have chosen to split the product segments so that they are each responsible for areas in which they have great professional expertise. If you are a new customer and want to apply, you need to contact the country responsible for the relevant segment. Existing customers may contact the country they already have their relations with
Duvets, pillows and bedding
Find out more about the Norwegian criterias here
Beds and mattress pads
Washing and cleaning
Find out more about the Swedish criterias here
Care products including make-up
Tissues and hygiene products
Find out more about the Danish criterias here
Evaluation price: Price on an hourly basis, depending on how long time the processing takes.
The hourly rate is 150 EUR/hour for evaluation, regardless of the country.
The Nordic region
0.5% of turnover for care products, washing/cleaning, tissues and hygiene products:
1% of turnover for other products
Max. 50,000 EUR per country in the Nordic region
Min. 1,500 EUR per country in the Nordic region
Outside the Nordic region
0.2% of turnover for care products, washing/cleaning, tissues and hygiene products:
0.4 % of turnover for other products
Max. 30,000 EUR totalt outside the Nordic region
Min. 1,500 EUR in total
Please note that all income goes directly back to running the labelling scheme and fund the charity organisations behind it.
There are no shareholders or any corporate commercial interests benefitting from the potential surplus.